Práca. Inak.
A curated platform that finds well-paid work abroad for Slovaks — paired with a content engine that discovers, curates, publishes, and markets the offers on Instagram almost entirely on its own.
The brief
Good jobs are buried; agencies take a cut
Slovaks looking for work abroad hit three walls: the good jobs are buried under thousands of listings, agencies skim a monthly commission off the wage, and the space is thick with scams that ask for money up front.
Generic job boards only make it worse — they add to the noise instead of cutting through it. The goal was the opposite: a brand that filters, verifies and explains.
Identity
A curation brand, not another job board
"Práca. Inak." — the name, visual tone and copy all say one thing: a small set of verified, well-paid offers instead of thousands of listings.
For each one we explain why it's worth it and how to apply directly to the employer. The brand is built on trust — it filters, verifies and explains.
Web & e-commerce
A fast site with payments — the whole wage stays with the worker
A premium, fast site with a catalog of verified offers and integrated payments. The model is simple and fair: no commission off anyone's wage.
People apply directly to the employer and keep the whole wage — tips included. That's the entire difference from agencies.
Performance & SEO
Growth through content that markets itself
Growth doesn't rest on paid ads but on an in-house content engine: every published offer also becomes a conversion post with a prompt to comment a keyword.
The comment triggers a DM funnel and brings the person to the site. The first registrations come exactly through this channel — the next step is scaling reach and conversion, not building more system.
AI Creative
Ad visuals and videos, made by AI
From every offer, AI picks and auto-checks a photo and renders a conversion-first 9:16 reel — salary as the hero, a "Verified" badge and a clear comment-to-DM call to action.
Professional ad output at volume and quality — for a fraction of a studio's cost and time.
AI Automation
A near-autonomous content engine
The core isn't the website — it's a pipeline that runs the whole content operation on a schedule, from job discovery to a finished, marketed post, with a single deliberate human step.
- 01Discovers offers from around 55 sources, scores them, and writes original Slovak copy.
- 02Picks and auto-checks a photo, then publishes the offer live to the site.
- 03Renders a conversion-first 9:16 reel from each offer and pushes it to a phone via Telegram.
- 04After posting, a lead funnel arms itself: comment the keyword and you're sent the link by DM.
Result
The loop runs unattended
The platform is live — site, payments, the curated catalog, and the automated engine. The whole loop runs unattended: from job discovery to a phone-ready reel and a self-arming DM funnel.
It's early stage — first registrations are coming through Instagram, and the next step is scaling reach and conversion, not building more system.
People don't pay for more listings — they pay for someone to do the filtering, vetting and explaining for them.
Results in numbers
574 → 17
listings processed vs. published
~1 min
of human effort per post
11
countries across the live offers
Have a similar project?
We'd love to get it moving — let's start with a no-obligation chat.