JK House Care
A family-run authorized boiler service in Bratislava was stuck on a generic DIY website that didn't rank or convert. We rebuilt it from scratch — a fast, custom site engineered around local search and migrated onto the existing domain with zero loss of SEO.
The brief
A great business, invisible online
Offline they had everything — 4.9 ★ from 37 reviews, manufacturer authorizations and years of word-of-mouth. Online nobody found them. The site ran on a closed DIY builder (Webnode) that tied their hands.
No technical-SEO control, one thin page per topic, and a generic look that didn't reflect a premium trade — nothing targeting the dozens of searches like 'boiler service Pezinok' or 'Buderus service' that actually drive leads.
Identity
A premium look for a traditional trade
A considered editorial identity for a traditional trade — clear CTAs, transparent pricing and strong trust signals: real reviews, certifications and manufacturer badges.
Web & e-commerce
Before and after
From a generic template to a custom site
Instead of the closed Webnode builder, a fast custom site — full control over content and tech, and room for dozens of targeted pages instead of one thin one.
Before — WebnodeAfter — custom build↔ Drag to compareA generic DIY template with no control over SEO.
A custom site built for search — migrated onto the existing domain with no ranking loss.
Performance & SEO
Programmatic local SEO
31 pages from one content model
The core of the project is programmatic local SEO. We mapped the demand space — services × the towns the business actually serves × the brands it's authorized for — and generated a complete architecture from a single content model. Every page ships technically clean and lightning-fast.
- 016 service pages — boiler service & inspection, underfloor-heating and radiator cleaning, thermal imaging, water treatment, installation.
- 0210 town pages — Bratislava and the surrounding towns (Senec, Pezinok, Svätý Jur, Modra, Trnava…).
- 038 boiler-brand pages — authorized (Buderus, Bosch, Junkers…) and post-warranty (Protherm, Vaillant, Viessmann).
- 04PageSpeed Insights (desktop): performance, accessibility, best practices and SEO — all four at 100 / 100.
Result
Live, fast, and with zero SEO loss
We migrated the domain off Webnode onto new infrastructure with no ranking loss, no broken links and no 404s. Pages indexed and started gathering impressions within weeks of launch — on a brand-new technical foundation that scales into more towns and content.
A site that finally matches the quality of the service — premium, fast, and built to get them found across Bratislava and beyond.
Results in numbers
100
PageSpeed Insights — all four categories on desktop
31
pages for services, towns & brands
0
SEO lost in the domain migration
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