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Web & e-commerce2026

JPL Group

A complete website for a Bratislava car-parts supplier — a technical catalogue instead of a site full of car photos.

IdentityWeb & e-commercePerformance & SEO
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JPL Group

The brief

A website that hurt the business more than it helped

JPL Group supplies spare parts to garages across Bratislava and serves customers in Austria, Germany and Switzerland. Their website said none of that — it ran on a free Webnode plan and looked like a half-finished draft nobody ever completed.

The shop still listed Webnode's demo products years later, the price list showed nine items at €0, and the menu held sixteen links, several of them empty or duplicated.

01

Web

A technical catalogue, not a site with car photos

A garage isn't looking for beautiful vehicle shots — it needs a specific part for a specific car. So we built the site as a parts index: by vehicle type and part category, with a one-click enquiry and VIN as the most precise input.

Parts by vehicle type and category — not a gallery.
02

Brand

The brand cleaned up into something usable

The logo arrived as a PNG with black baked into it, which clashed with the dark site. We cut it back to transparency and built the whole palette around the brand red — plus typography and custom icons for vehicle types and part categories.

It ships with a documented design system, so the site can grow without falling apart.

One system — colour, type and icons.
03

Side branches

Two apartments inside a dark website

Besides parts, the owner rents out two apartments and wanted light pages for them. Rather than a second set of components, a single class swaps the colour tokens — the header and footer stay dark while everything between them turns light.

A light branch inside a dark site.

Scope

What we delivered

Ten pages, a design system and a technical foundation the company can build on.

  • 01Ten pages — from the homepage through the parts catalogue to contact
  • 02Enquiry form with bot protection — and no annoying CAPTCHA
  • 03Documented design system, custom icons and a social preview image
  • 04Technical SEO: structured data, sitemap and Google Search Console setup
  • 05Terms of service and privacy policy

Results in numbers

  • 4 weeks

    from brief to launched site

  • 10

    pages including the parts catalogue

  • 92

    issues found and fixed in our own audits

Have a similar project?

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